How Long Do Descriptions Need To Be On Youtube In 2018

Over the last 8 years I have accumulated over a billion views, gained millions of subscribers and reached endless people, all because of YouTube. I have a wealth of knowledge about the biggest video streaming site in the world through my ain highs and lows of creating and growing YouTube channels and I desire to give you an opportunity to learn from my experience. My advice here will salvage you lot time and money, aid you avoid pitfalls in the future and give you the keys to your potential on YouTube.

Build a solid foundation on day one, considering YouTube is a long term investment for your personal brand and business.

one. Account Creation, Security & Permissions

Don't utilise your principal personal or business e-mail business relationship to create your YouTube aqueduct, even though this seems like shooting fish in a barrel and secure in the brusk term. Instead create a new Google business relationship and implement 2-step verification on day one to reduce security risk. If your YouTube channel gets hacked, yous don't want your personal information to be exposed as well (double whammy). Certainly you don't want your business business relationship to be hit, as this will decrease your professional person credibility and put potentially sensitive work documents at risk.

The More than pop your YouTube channel gets, the more people will attempt to hack your business relationship. Think long term with your security strategy.

Many YouTubers have come to me over the years asking for a custom fix at the YouTube level for their account that was hacked. These fixes ofttimes have days and can cause (in some cases) medium term damage to the performance of their channel. In the worst cases hackers have uploaded inappropriate content to the YouTuber's aqueduct to add insult to injury adding community strikes or copyright strikes to the channel. To ensure this doesn't happen to you, simply enable 2-step on a new account and y'all're covered.

Having your aqueduct hacked is one of the nigh stressful experiences a YouTuber can go through. It tin can literally continue you upwards at night.

Once you setup your new secured Google account, get to this undercover channel choice link (not really secret, just hard to discover) and click on "Create a new channel". This will brainstorm the procedure of creating a brand account, which is different than a personal channel. A brand account tin can have it's own unique proper noun, multiple managers and owners. This is the best selection for anyone looking to accept YouTube seriously in the long term. If you e'er want to share access to your channel in the future, having a brand account will let you to exercise this without sharing your core Google Account login. Just assign your collaborator as a "manager" on your aqueduct, and they will have full access to manage your aqueduct as they see fit while you retain "owner" status. Being an "possessor" is like having "Super-admin" rights over the channel. You lot tin can add or remove managers and moderators as you see fit and you can even assign a new owner to accept your identify if the state of affairs calls for it.

2. Select The Best Channel Name For YouTube

Individuals and businesses often spend way too much fourth dimension crafting a name for their brand, and they rarely consider whether that name volition be constructive on YouTube. Did yous know that your channel can become a top search result on YouTube? YouTube is the second well-nigh trafficked search engine, only behind Google. If your channel establishes credibility with a highly searched keyword, your aqueduct itself (not just your videos) could generate big traction for you.

Go your YouTube channel to practice SEO work for you, non just your videos.

In the prototype below, I searched for the keyword "Overwatch" using the core YouTube search engine. The channel "Your Overwatch" has secured a page ane organic search result for "Overwatch"considering they decided to add the keyword "Overwatch" directly into the title of their channel on twenty-four hours one. Given that this keyword has high search traffic, their aqueduct is doing SEO piece of work for them, non merely their videos!

Does your brand name clearly communicate what your aqueduct is about? If not, it'south time to brainstorm other options.

Example Fourth dimension: Your make name (or personal proper name) is "Betsy Smith" and your YouTube aqueduct is going to be all nigh cooking. "Betsy Smith" sounds like a female person, perhaps the avatar could aid communicate cooking, simply your channel topic could be fabricated more clear. It is possible that "Cooking With Betsy" or "Betsy's Kitchen" may be a better names for your YouTube channel, considering they conspicuously communicate what your topic is. If your strategy is to go maximum cooking related search results then something similar "Healthy Recipes", "Vegan Cooking" or "Chef University" may be the correct option for your content marketing strategy. Do not be afraid to fully commit to a YouTube SEO based strategy if you have loftier traffic keywords to ride on.

3. Compose A Strong Channel Description

YouTube's automobile learning algorithm all the same pulls meta data from your channel description to understand what topics your channel is roofing. Stack the kickoff two lines with as many relevant keywords you lot can! Should you copy/paste tags from your videos for SEO purposes? No. Stuffing your channel clarification full of SEO keywords is not a feasible tactic. Brand sure the outset two lines provide a compelling reason to subscribe, because your reader won't be on this tab for long. A long listing of incoherent SEO tags will non aid yous accomplish this goal.

Balance a strong reason to subscribe with SEO rich keywords at the top of your aqueduct description.

Opinion Time: Which of the two top YouTube channel search results for "cooking" has a stronger channel description? Check them out in the image beneath, and then I'll provide my analysis:

Yous Suck At Cooking (Example): This channel description does include the keyword "cooking" which is repeated in the title of their channel. This tactic helps generate a strong YouTube SEO connection with "cooking" and the channel itself. This aqueduct description makes a critical error though, by including a link and a social handle. Links do non piece of work in channel descriptions. Therefore, this channel is relying on desktop based viewers to manually copy/paste these links into their browser. That static is going to have a low conversion rate, and is a waste of precious real manor on their channel.

Tasty (Example): This aqueduct clarification does not include the keyword "cooking" but, information technology does include "nutrient", "snack" and "recipes" which are cooking sub-topics that are more than easily captured. The first sentence evokes emotion to trigger the feeling of eating something delicious. The second sentence provides a brief description of what to expect on the channel. All of the text fits within the parameters of YouTube search with no "...". This is a near-perfect channel description that makes me (and seven.2 million other people) want to subscribe for more than!

Equally mentioned earlier, your YouTube aqueduct tin can (and hopefully will) appear as a tiptop YouTube search result for keywords you are targeting. Your channel description has an touch on on this in multiple means. First of all, you want to repeat your primary keyword from your channel name in the first two lines of your channel description. This keyword doubling helps the channel secure the superlative search outcome for that term.

Go The Extra Mile: If you repeat that principal keyword a third time in your channel keywords yous will achieve keyword tripling. This increases the likelihood of securing a pinnacle YouTube Search result even further! That leads u.s.a. to our side by side item...

4. Fully Use Aqueduct Keywords

The channel keywords section of most YouTube channels is empty. Why? Don't y'all desire people to discover your aqueduct and be suggested by YouTube's search and discovery algorithm? Your aqueduct keywords assist YouTube's algorithm amend understand what your content is virtually in improver to the video meta data. When you pair your video meta data with your channel meta data it reinforces to YouTube that it should suggest your content for specific topics. The truth is that virtually YouTubers don't know that aqueduct keywords exist.

More than seventy% of YouTube'south traffic is generated past the search and discovery algorithms. Don't let those algorithms mistake what your channel is all about!

Become to Creator Studio > Channel > Avant-garde to observe the erstwhile schoolhouse looking box below to enter keywords. This is an aboriginal relic of YouTube, but information technology's usefulness still remains! Unlike those new fancy video tags boxes, it won't tell you lot how many tags you have used then far. Therefore, you should use a normal video tags box from an existing video to plan these out. Don't forget to hit save like it's 2013!

You should exist using Google Trends to research keywords relevant to your channel and add them earlier you upload your first video. Yous have 500 characters to use merely similar video tags, so don't exit a single character on the tabular array. Be sure to explore the peak and rise keywords from Google Trends and dig into subtopics every bit needed. It'south always wise to double bank check those keywords on YouTube by entering them into an incognito YouTube search to check for relevancy. Sometimes Google Trends volition generate keywords that are popular, just are non straight related to your principal topic. For example, a music video may exist with the name of your topic that could muddied upward your research. And if you want to get all of that juicy data into a spreadsheet, Google Trends conveniently allows you to download a .csv file.

As you tin meet in the paradigm to a higher place you can swap between different search types on Google Trends, and some people brand the fault of prioritizing web search for channel keywords. Information technology is far more than likely that your YouTube channel volition show up as a top search issue on YouTube than on Google, so be certain to select "YouTube Search" when doing your keyword research to maximize impact.

5. Harness The Ability Of Official Series Playlists

Out of all of the transmission content curation methods i.eastward. cards, cease screens and playlists the near powerful mode to influence viewer behavior is "Official Series Playlists". The YouTube algorithm favors content that is in an official series playlist and is more likely to machine-play content in the playlist next. Add together EVERY video you release to an official serial playlist to maximize views.

YouTube rewards videos that are in "view clusters" with related videos that volition generate dorsum-to-back viewing. Official series playlists help make this happen.

Get to Creator Studio > Video Manager > Playlists > Edit Playlist > Edit > Playlist Settings > Set up As Official Serial For This Playlist

Now that you have official series playlists for all of your content, what should you brandish on your channel? The answer is like shooting fish in a barrel: but official series playlists. When viewers click on them from your channel page, they are at present watching from within your official serial playlist which will auto-play your next video for them. That's exactly what you want to happen, every bit chain viewership of your videos back-to-back-to-back (forever into infinity) is the best example scenario for your content. The YouTube algorithm loves chain viewership, and volition reward it by suggesting your content to more viewers.

The simply sections you should add to your aqueduct are official series playlists. They are that important.

Go to My Channel > Customize Channel > Add A Section > Content "Single Playlist" > Layout "Horizontal row" > Select Your Official Serial Playlist

It has been the highlight of my career to help creators and entrepreneurs abound their businesses through online video and create content for a living. I am now offer my expertise directly to online hustlers of all varieties through my Patreon community:

• Interactive weekly livestreams
• Exclusive Patron feed
• Patron-simply Discord Server
• In-depth channel reviews
• I-on-one coaching and mentorship

This was the first an a weekly series of manufactures I will release on LinkedIn Pulse about YouTube aqueduct management, optimization and growth tactics. Speaking of optimization, I have published an commodity virtually How To Optimize Videos On YouTube here on LinkedIn Pulse if you desire to continue your learning.

If you lot got any value from this (I put a lot of fourth dimension into it), requite this commodity a Like! Your similar is the best way to help this commodity reach more artistic people and businesses that would benefit from this information.

Source: https://www.linkedin.com/pulse/how-properly-setup-up-youtube-channel-andrew-wall

Posted by: watkinsniess1969.blogspot.com

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